Not Another Americana

Featuring Levi’s

Not Another Americana is an elevated Levi’s spec campaign set at Phoenix Ranch in the Pacific Northwest—where high-fashion editorial precision meets a storied equestrian backdrop. This is not nostalgia. It’s contrast. Clean, intentional styling placed inside a ranch environment to reimagine Levi’s as luxury, fashion-forward, and unapologetically modern—while still rooted in durability and purpose.

Inspired by the absence of true editorial fashion work in the Pacific Northwest, I set out to create it. This project was developed and executed end to end through my agency, Foxtrot Productions—from the creative brief and location scouting to wardrobe styling, hairstylist collaboration, set design, videography, and full post-production.

This wasn’t a tribute. It was a deliberate redefinition.