Levi's Spec Campaign: Redefining Americana through Cinematic Fashion Photography.
“Not Another Americana”
The Pacific Northwest is often synonymous with rugged, low-fidelity outdoor content. This campaign was engineered to challenge that convention, blending Levi's heritage durability with high-fashion editorial precision. We utilized the Phoenix Ranch as a cinematic backdrop to demonstrate how legacy brands can be reimagined through a luxury lens for a modern, fashion-forward audience.
Creative Direction: Campaign concept and narrative development.
Production: Location scouting, talent casting, and crew management.
Post-Production: High-end color grading, retouching, and asset delivery.
Deliverables: 1x Hero Film (4K), 6x Vertical Social Cuts, 30 x Editorial Stills.
