Style Interrupted

Levi’s Spec Shoot (Avant-Garde Custom Look)

Reimagined through the eyes of a local PNW designer and styled to feel somewhere between art piece and everyday wear. We shot the first part of the series downtown, using the towering scale of the city—glass, steel, shadow—to elongate and exaggerate the shape of the custom Levi’s fit. The look was sculptural, forward, almost as we moved through the cityscape.

The second half brings us back to earth, modified Levi’s denim styled like armor, moving through an ordinary street that becomes anything but. The crosswalk doesn’t glamorize, it just frames the moment, letting Levi’s command the space.

Everything was premeditated in the creative brief. I directed, shot, and edited the final look to reflect the shift I wanted to see in this campaign: Levi’s worn differently.